A message for interactive artists from the Harvard Business Review. You’re art is competing with fridges! So if you want people to look at, you’d better make it smart…
Your paintbox should include these tools:
- Microprocessors: Your art is competing with the phones, computers and even refrigerators. Make it smart. Put a computer chip in it. (Arduino!)
- Sensors: Motion detection. Location detection. Face recognition. Sensors are cheap. Use them to make your stuff responsive.
- Wireless Connectivity: Make it social. Make it mobile. Make it work anywhere.
- Databases: Store the data. Then turn the data into a story.